Gaby Laifer, Chief Growth Officer at TLC Marketing - Why you need to be "story-doing" instead of "story-telling" in marketing
Robert is joined by Gaby Laifer, Chief Growth Officer at TLC Marketing. TLC Marketing work with some of the biggest consumer brands you know and Gaby shares some of the secrets to how they approach marketing. Gaby explains the power of story-doing instead of story-telling to show your audience how you understand them and why they should become your brand fans. He also discusses his leveraging of LinkedIn to grow his personal brand and the impact that has also had for TLC, where he has worked for over 20 years.
