Sarah Dray - The Power of Language in Business
Robert is joined on this episode of Coffee with Curtis by Sarah Dray, CEO of Dray Translations. Sarah has built the leading legal translation company in Israel, working with all the major law firms. We discuss the power of language in business and how it can be used to open new markets for companies. Trust in business is always essential, even more so when translating legal documentation. Sarah tells us how she built a reputation in her work, why having her name above the door matters, and creating her personal brand on LinkedIn. We also chat about her career from lawyer to business owner and the rewards and struggles in a 10-year journey of developing her company. Sarah wraps up by giving us an insight into the future of translation with the rise of AI and where she wants to take her business forward.
